"Wow we are in Lombardy" tourist promotion video had 800 passes on Broadway.
On the Times Square screens in New York at the end of October there was...the Lombardy.
Times Square is one of the most photographed squares in the world. In addition to the Broadway musicals, it is precisely the giant advertising screens of the latest generation that have made this square an icon of the entire city of New York and the rest of the world. It is estimated that around 300,000 people per day pass from here.
A territorial marketing campaign that wanted to highlight the individual territories and in particular the lakes, the mountains, the culture and the well-being. To reach the widest possible audience, the Region has focused on places of great tourist flow, capable of intercepting both the Italian and foreign markets.
The operation in the Big Apple was edited by Starcom and planned by MediaXchange.
The video shown at Times Square is now available on the YouTube channel of inLOMBARDIA, with others who participated in the contest.
InLOMBARDIA is the official tourist site of Lombardy, full of information, updates, descriptions, images and videos that tell the beauties of the territory, as well as a series of travel proposals, accommodation and services that are offered to tourists in territories.
original article from: colospaola.wordpress.com
info: in-lombardia.it
image from: boorp.com
original article from: colospaola.wordpress.com
info: in-lombardia.it
image from: boorp.com